Monday, January 02, 2006

If I hate blahhgs so much, why do I have one?

I've been on record as pretty much loathing the entire Blahhg phenomenon for years now. So how can I justify starting one up? I'm not sure I can. But I have three reasons for doing so. Whether they constitute a justification, you tell me. Here they are:

1. As a boomer in a business where boomers are dropping like flies, I feel compelled to keep my finger in the cultural pie, and one slice of that pie is the rapidly changing technology that relates to communication. Since I get paid to communicate well, I need to at least know what the available avenues are about. One of these avenues is the blahhg. Thus, I find myself contributing to the blahhgosphere that I hold in such disdain.

2. Irony. It appears that about the most powerful platform for railing against the blahhgosphere is within a blahhg.

3. Since I'm entirely responsible for the marketing of my own brand(actually two brands—The Communicaterer and Chairman Jimmy—the former being more about my advertising business aspect, the latter representing a more personal aspect of me, though of course these aspects overlap)—I'm obliged to consider any strategy, tactic, ploy that presents itself. At the moment, the only ways I'm using to get the word out about how great a copywriter I am are via my "meletter", called My Time with The Humans, which I haven't figured out how to italicize or bold yet, and via the letters to the editor that I write a lot of, and of which some get published, netting me some visibility, and which are themelves product demos of a sort, since they display my writing. With no other easily accomplished options apparent to me, I'm going to try this blahhg route and see if it bears any fruit.

Though I'll grant that setting up this blahhg was easy, nothing else is being easy about it. Today I couldn't figure out how to post this new posting, which is a term I don't care for. As I mentioned above, I can't figure out how to do anything to the words here, like italicizing. It took me quite some time to figure out how to revise the settings, because, even though there is a big tab called "SETTINGS" at the top of the page that I'm staring at right now, I didn't know the things I wanted to revise were called "SETTINGS". Now I do.

I certainly can't figure out how to stick a link into this thing. Not that I plan on providing a lot of links. In fact, the only links I would provide here if I could figure out how to, would be to my website, www. communicaterer.com, which contains an archive of my meletters, one of the most recent of which contains my case against blahhgs, and to this URL, www.thebestpageintheuniverse.net/c.cgi?u-banish, which contains a glorious trashing of the blahhg.

If you were to take the trouble to read both of these anti-blahhg diatribes, you would have a pretty good understanding of the problems I have with blahhgs. If you've gotten this far and don't take the trouble to check them out, then you are probably suffiiciently intellectually lazy that you aren't going to be back here any time soon anyway and I can't believe you've even gotten to this point.

Let me just finish this up by being very clear (for a change): this blahhg, to the extent that it remains active, will not be for the purpose of telling you about all the cool stuff I've found on other blahhgs. I have no interest in other people's blahhgs. And I'm not here to help those of you who are. Find your own dang blahhgs. Or better yet, get a life.

This blahhg, like so many million other blahhgs, is going to be an exercise in excess, a self-indulgent, self-aggrandizing mememe, which I will try to view as one more therapeutic outlet for the spewing of bile. Because, honestly, I can't for the life of me imagine why anyone would want to subject themselves to my spewing, any more than I would want to subject myself to the spewing of others. Have a nice day.

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